"In this emerging digital marketplace, anyone with a good idea and a little software can set up shop, and become the corner store for the entire planet," said Al Gore on November 30, 1998. This quote is almost a decade and it does apply everyday. More and more companies down to the smallest enterprise are definitely using the Internet. And thank Timothy Berners-Lee that we fully reap the benefits of his creation: the world wide web.

The Internet has come a long way, if before the websites look dull and plain, now almost everything is dynamic. I admit I am an Internet junkie. I surf ‘til I drop. I can find almost anything on the web: if I need to hear a song, I just download it or listen to an audio-stream than go to a music store; if I need to read a book, I just go online to read e-books instead of going to the library or buy one at the bookstore; if I need to watch a movie, believe me or not, I can watch it with speeding buffer; if I need to order food, I just go the website of my liking and “voila!,” my order is delivered to my home; do I have the need to talk to someone I know in Zimbabwe – no need to buy an airline ticket (though you can reserve online), e-mailing is just one click.

If there is one industry that benefits the most at the world of interactivity, the business sector is definitely the one profiting the most. The Internet has created gazillion reasons for companies to set-up an online identity.

“The world is at your fingertips -- ,” whoever said it, he is absolutely right.
 


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